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Future of newspaper Essay Example | Topics and Well Written Essays - 250 words

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Future of newspaper - Essay Example

Information technology changed http://australian-essay-writing-contest672.mystrikingly.com/ the era of mass communication to an era of mass communicators where more people could set up media outlets (Steinberg 1). This affected newspapers adversely.
Mary Vipond identifies that newspapers had a near monopoly on advertising revenues in the Canada in the 1950s (60). However, in 1960, newspapers lost their share of adverts to television and this fell to 30.9% at the end of the decade. It declined further to 27% between 1990 and 1995 and has continued to fall since then (Vipond 60). In the United States though, the American Newspapers Publishers Association announced a steady increase in advertising revenues of $5,704 million in 1970 to $25,170 million in 1985 (Fink 6). After 1990 though, the revenues began to decline since there was the introduction of new media outlets like the Internet and computers. Since the running of a newspaper company is strongly based on revenues from advertising, most newspapers declined.